FAQ
HOW DO DIGITAL MARKETING AND BRANDING CONNECT?
Branding = Understanding Yourself
E.g. Who are we? Who do we serve? How are we different? What problem do we solve for our customers? Things like brand strategy, logos, colour-schemes, messaging and maintaining that work are all part of the branding equation.
Marketing = Understanding Your Customer
Market research, product development, pricing, customer support, websites, brochures, social media, SEO, publicity, public relations, event planning, blogging, community outreach, etc., are all subsets of marketing.
The common thing between branding and marketing is to connect with the right audience with different types of content. "
WHAT ROLE DO SOCIAL MEDIA MARKETING SERVICES PLAY IN DIGITAL MARKETING?
The main objective of social media marketing is promoting your brand, products, and services. Social media marketing agencies help with
1) Building Brand's Recognition
2) Getting new clientele/Engaging existing clients
3) Highlighting brand values
4) Brand promotions
5) Dealing with competitors
6) Achieving goals in less time and budget
WHAT ARE THE BEST DIGITAL MARKETING STRATEGIES FOLLOWED BY SOCIAL SCRIBE?
Digital Marketing Strategies include a series of activities that help you achieve your goals for various channels like paid, earned and owned media. Depending on your business goals, your strategies might vary. Digital Marketing agencies build strategies based on seven core capabilities, which are a strategic approach, performance improvement process, management buy-in, resourcing and structure, data and infrastructure, integrated customer communications and customer experience.
WHAT ARE THE SERVICES PROVIDED BY SOCIAL SCRIBE?
Digital Marketing agencies provide a lot of services for various online activities like Search Engine Optimization (SEO), Content Marketing (Blogging & Article Writing), Downloadable Content Offerings, Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Marketing, Video Production, Website Design / Micro-site Development, Public Relations (PR).
WHY IS USING DIGITAL MARKETING SERVICES ESSENTIAL TO BUSINESS?
Digital Marketing helps you build your online business and generate sales and profits through different channels and platforms. To increase the reach and awareness of your business, Digital Marketing Services are essential and highly recommendable since you get the opportunity to reach out to your target and communicate one-on-one with them.
IS VIDEO MARKETING USEFUL IN DIGITAL MARKETING CAMPAIGNS?
Video marketing is useful in digital marketing campaigns as it can increase your search engine ranking, click-through rates, open rates and conversions, boost conversion rates and more. You can cost-effectively reach your audience through video marketing on platforms like YouTube.